History and Creator of Facebook
Mark Zuckerberg created Facemash, the predecessor to Facebook, on October 28, 2003 when he was at Harvard as a sophomore. According
to The Harvard Crimson, the site is similar to Hot or Not, and using
"photo obtained from a facebook (face book) online in nine dormitories,
put two pictures side by side at a time and asking users to choose which
is the most sexy".
To
accomplish this, Zuckerberg hacked into the Harvard computer network
are protected and copy the pictures private dormitory ID. Harvard at that time did not have a "face book" (directory containing photos and basic information) students. Facemash attract 450 visitors and 22,000 photo views in the first four hours of broadcasting.
The site is directly forwarded to several campus group servers, but turned off a few days later by the Harvard administration. Zuckerberg convicted penetrate campus security, violating copyrights, and violating individual privacy, and risk incurred. However, the penalty is canceled. Zuckerberg
expand this initial project that semester by creating a social study
tools for exams art history final, by uploading 500 paintings Augusta to
the website, with one image per page along komentar.Ia box to open the
site to classmates, and they began to share notes.
In the following semester, Zuckerberg began writing code for a new website in January 2004. He was inspired, he said, by an editorial of The Harvard Crimson about the Facemash incident. On February 4, 2004, Zuckerberg launched "Thefacebook" which was originally located on the site thefacebook.com.
Six
days after the site launched, three Harvard seniors, Cameron
Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg
deliberately distract them so that they believe it helps them create a
social network called HarvardConnection.com, while he uses their ideas
to create a rival product . The three complained to the Harvard Crimson, and the newspaper started an investigation. Three senior filed a lawsuit against Zuckerberg is finally resolved.
Membership
was initially restricted to students of Harvard College, and at the
first month, more than half of the undergraduate students at Harvard
listed on this site. Eduardo
Saverin (business), Dustin Moskovitz (programmer), Andrew McCollum
(graphic artist), and Chris Hughes soon joined Zuckerberg to help
promote the website. In March 2004, Facebook is extending itself to Stanford, Columbia, and Yale. The
site is then opened to the other Ivy League schools, Boston University,
New York University, MIT, and gradually several universities in Canada
and the United States.
Facebook
incorporated in the summer of 2004, and the entrepreneur Sean Parker,
who often gives advice to Zuckerberg, was named president of the
company. In June 2004, Facebook moved its operations center in Palo Alto, California. The company received its first investment in it from PayPal co-founder Peter Thiel. The company is removing from its name after purchasing the domain name facebook.com in 2005 with a value of $ 200,000
Facebook launched a high school version in September 2005, which Zuckerberg is considered as the next logical step. At that time, high school networks requires an invitation to join. Facebook then expand the membership requirements to employees of several companies, including Apple Inc.. and Microsoft. Facebook subsequently opened on 26 September 2006 to all persons aged 13 years and above with a valid email address.
On
October 24, 2007, Microsoft announced that it had bought a 1.6% stake
in Facebook for $ 240 million, giving Facebook a value of $ 15 billion. Purchase by Microsoft include their right to place international ads on Facebook. In October 2008, Facebook announced that it would open international headquarters in Dublin, Ireland. In September 2009, Facebook said that they had positive cash flow for the first time. In
November 2010, according to SecondMarket Inc.., A private company
stock, the value of Facebook at $ 41 billion (lightly beat eBay) and
become the third largest web company after Google and Amazon U.S.. Facebook has been targeted as a potential candidate for an initial public offering in 2013.
Traffic to Facebook increased steadily after 2009. The number of visitors Facebook beat Google on March 13, 2010. Facebook
has also become the top social network of eight individual markets in
Asia, the Philippines, Australia, Indonesia, Malaysia, Singapore, New
Zealand, Hong Kong and Vietnam, while other brands still maintain their
top position in several markets, including Google-owned Orkut in India , Mixi.jp in Japan, CyWorld in South Korea, and Yahoo! 's Wretch.cc in Taiwan.
Most of the revenue Facebook derived from advertising. Microsoft
is a Facebook exclusive partner for serving banner advertising, and
Facebook only serves advertisements that fall into Microsoft's ad
inventory. According
to comScore, an Internet marketing research company, Facebook get data
from visitors as much as Google and Microsoft, but slightly less than
Yahoo!. In 2010, Facebook's security team began expanding its efforts to reduce the risk of user privacy. On
6 November 2007, Facebook launched Facebook Beacon which later became
the failed attempt to advertise to friends of users using the way of
"what friends bought".
Facebook generally has a click through rate (CTR) is lower than for advertising web sites other major. For banner advertisements, they received one-fifth the number of clicks on Facebook when compared with the Web as a whole. This means that a small percentage of Facebook users click on ads more than other websites. For
example, the first Google user clicks on an ad on the search results
with an average of 8% at a time (80,000 clicks for every one million
searches), while Facebook users click on advertisements an average of
0.04% at a time (400 clicks for every one million pages).
Sarah
Smith, a former Facebook Online Sales Operations Manager, admitted that
the advertising campaigns they have a click rate as low as 0.05% to
0.04%, and the click rate for ads tend to decrease within two weeks. Click
rate on social networking rival, MySpace, in comparison ranged 0.1%,
2.5 times better than Facebook but still low compared to other web
sites. Explanations
for Facebook's low click rate is that Facebook users are more
technologically savvy and use ad blocking software to hide
advertisements, users are younger and more clever in ignoring
advertising messages. On
MySpace, users spend more time exploring it, while on Facebook, users
spend their time communicating with friends and their attention
distracted from advertising.
In the courtyard of brands and products, a number of companies report click rates as high as 6.49% for Wall posts. Involver,
a social marketing platform, announced in July 2008 that they were
trying to get a click rate of 0.7% on Facebook (10 times higher than the
rate of clicks Facebook ad campaigns) for its first client, Serena
Software, which seeks to change the 1.1 million views be 8.000 visits to their sites. Studies
show that for video advertisements on Facebook, nearly 40% of users who
viewed the video watched overall, while the industry average was 25%
for the video ad banners.
Facebook has more than 1,700 employees and offices in 12 countries. Regarding
ownership of Facebook, Mark Zuckerberg has a 24% stake in the company,
Accel Partners 10%, Digital Sky Technologies 10%, 6% Dustin Moskovitz,
Eduardo Saverin 5%, Sean Parker 4%, Peter Thiel 3%, Greylock Partners
and Meritech Capital Partners between 1-2%
each, Microsoft 1.3%, Li Ka-shing 0.75%, Interpublic Group of less than
0.5%, a small group of employees and former employees and celebrities
each have less than 1%, including Matt Cohler, Jeff Rothschild, Adam
D'Angelo, Chris Hughes, and Owen Van Natta, while Reid Hoffman and Mark
Pincus have a rather large holdings in the company, and the remaining
30% owned by employees, a number of celebrities, and foreign investors. Adam D'Angelo, chief technology and friend Zuckerberg, resigned in May 2008. Some reports claimed that he and Zuckerberg began quarreling, and he is no longer interested in the ownership of this company.
On
15 November 2010, Facebook announced that it had acquired FB.com of the
American Farm Bureau Association with a value that is not mentioned. On
January 11, 2011, Farm Bureau announced the "realm of sales revenue" of
$ 8.5 million, so that buying FB.com become one of the ten most
expensive domain sales in history.
The main character Facebook
- Mark Zuckerberg (CEO)
- Chris Cox (VP Product)
- Sheryl Sandberg (COO)
- Donald E. Graham (Chairman)
Founder of Facebook
- Mark Zuckerberg
- Eduardo Saverin
- Dustin Moskovitz
- Chris Hughes
various sources
